Friday, July 24, 2015

5W 1H

OVERALL

who
Target : Mother and children market. main customers - mothers buying for children.

what Products:
FMCG : biscuits , tissue , vitamins, foods, drinks , snacks. etc

when
all the time.

where
supermarket , promote it at any places which they will visit. Online world not really for mother nowadays

why
to expand KG

how
Proposal to other company with packaging design + ground work marketing.


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GROUND WORK

who
same target audience , mother with childrens.

what
games + mascot + photography + products

when
every weekend / let's search for more platform

where
OBS , kindergarten , need more crowd

why
it's the most common and popular method to reach your customers.

how
same as what.

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销售从那儿开始?

视觉,听觉,触觉,味觉,嗅觉。

味觉和嗅觉不是我们的领域。

100%视觉, 50%触觉,10%听觉吧。

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